BMO Brand Awareness

BMO Brand Awareness


MOOV Delivers BMO Brand Awareness and Inclusive Message to 150,000 readers

Client: Bank of Montreal – BMO
Project Type: Content, Brand, Design, Advertising


Background

BMO has served customers for 200 years and is the 8th largest bank, by assets, in North America. BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to more than 12 million customers. BMO helps customers make sense of their money by delivering the broadest range of financial services through a single point of contact.
In 2016, BMO wanted to align themselves with LGBT+ inclusive messaging and increase awareness of their village-based locations.

Objective

Align BMO with message of LGBT+ inclusivity and support
Increase community awareness of gay-village specific locations

Solution

On-site photoshoot
Event specific photoshoots
Design and production of advertisement
Annual distribution of Advertisement

Key Results

Over 150,000 readers of magazines containing advertisement

Showcase