Pride Toronto 2018

Pride Toronto 2018


Moov Helps Pride Toronto Shift Public Perception with Over 150,000 views – Over 500 shares

Client: Pride Toronto 2018
Project Type: Content, Photo / Video Creation, Social and Public Relations


Background

Pride Toronto is a not-for-profit organization with a mission to bring people together to celebrate the history, courage and diversity of the LGBT+ community. Uniting and empowering people with diverse sexual orientations, gender identities and gender expressions, the annual Pride Toronto festival had become a major Canadian arts and cultural event and the largest Pride celebration in North America. Pride showcases Toronto on the world stage with diversity, inclusion and vibrant creativity.

In light of recent events, public perception of Pride Toronto was at an all-time low. Moov’s objective was to create positive sharable content which would showcase positivity and ongoing community initiatives.

Objective

Creation of images/ videos for social use
Push messaging via social media through ad campaigns
Avert public perception from negative news reporting using curated content

Key Results

Over 150,000 views on social media
Over 500 shares
Over 3100 reactions on Facebook
Positive reaction from 99.94%

Showcase

Brandy Concert

Family Pride

Kehlani Concert

Pride Volunteers 2018

Showcase Photos